Every good brief starts with asking the right questions. We go from the inside out, first clarifying business objectives and seeking KPIs from clients themselves, and them going out to end Users to understand their use case and journeys to crystallise all the key answers to the brief.
Once the brief is clear, we embark on research to arrive at a clear set of consumer insights, user goals and business requirements before working out exact work streams for each deliverable.
Create & Refine
This is where the creative vision we have for the work comes to bear. Working with a talented team of UX Designers, Visual Designers and Creative Heads, we start with wireframes before embarking on visual mocks.
Implement & Test
Depending on the scope of work, this can straddle everything from concept and copy development, design development, technology build-outs, platform testing, social media outreach programmes etc.
Track, Measure & Refine
Based upon agreed KPIs, we provide campaign & social analytics tracking and propose enhancements, changes or refinements to the work.