Who We Are




Our Values


Our Process


Work With Us


What We've Won


Where We Are


What Clients Say

  • Hello there.
    We’re Splash
    Interactive Group.

    We’re a 14 year old full service digital marketing agency headquartered in Singapore, with offices in Malaysia, Hong Kong, Shanghai and Vietnam.

    From good intuitive design to innovative applications, complex backends and platforms, we combine strategy, user experience, visual design and code to ensure our Clients not only navigate, but make waves on all digital media.

    The name Splash originates from the Chinese saying 一石激起千层浪 which means that a stone cast into a body of water, can result in a thousand layer wave.

    This is the philosophy underlying all that we do, and that is to "make waves".

    In October 2014, we were majority acquired by The MissionTM and Bray Leino.

    Bray Leino is a leading UK-based integrated communications group with businesses spanning digital, public relations, advertising, 3D spaces, media, direct response, and training.

    They are part of The Mission Marketing Group, a host to entrepreneurial, founder led Agencies that include integrated, multi-discipline, multi-sector Agencies, specialists in specific marketing/communications activities and specialists in particular market sectors.

    Together, we are 13 agencies, 24 offices and 850 people. Together, we are The MissionTM

    • Lee Kuok Ming

      Group Chief Executive Officer

      Change Lu-Lyn
      • Phuong M. Le

        Phuong M. Le

        General Manager,

      • Change Lu-Lyn

        Chang Lu-Lyn

        Chief Creative Officer,

      • Peter Wong

        Peter Wong

        General Manager,

      • Tan Kay Kin

        Tan Kay Kin

        Chief Executive Officer,
        Greater China

      • Peter Wong

        Peter Wong

        General Manager,
        Hong Kong

      • Tan Kay Kin

        Tan Kay Kin

        Chief Executive Officer,
        Greater China

    • Our Values

    • Integrity & Honesty

      We act with integrity and communicate honestly and openly in all our dealings with clients, fellow colleagues, partners and friends.

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    • Client Focus

      We are passionate about meeting our clients’ needs and delivering them in an effective and responsible manner.

    • Teamwork

      We work together as a team and are committed to excellence and pride in what we do.

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    • Diversity

      We respect each other and celebrate our diversity.

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    • Our Process

    • 1Ask

      Every good brief starts with asking the right questions. We go from the inside out, first clarifying business objectives and seeking KPIs from clients themselves, and them going out to end Users to understand their use case and journeys to crystallise all the key answers to the brief.

    • 2Define Scope

      Once the brief is clear, we embark on research to arrive at a clear set of consumer insights, user goals and business requirements before working out exact work streams for each deliverable.

    • 3Create & Refine

      This is where the creative vision we have for the work comes to bear. Working with a talented team of UX Designers, Visual Designers and Creative Heads, we start with wireframes before embarking on visual mocks.

    • 4Implement & Test

      Depending on the scope of work, this can straddle everything from concept and copy development, design development, technology build-outs, platform testing, social media outreachprogrammes etc.

    • 5Track & Measure Refine

      Based upon agreed KPIs, we provide we, campaign & social analytics tracking and propose enhancements, changes or refinements to the work.

  • We’re Hiring

    • Dec, 2015

      Front-end Developer (Vietnam)

      We are seeking a smart, passionate full-time front-end web developer. A creative talent who enjoys learning new techniques, writing clean cross browser compatiable code, and loves the web

      Apply Now

  • We Won!

    W3 2Awards 2014 | W3 Awards 2013

    W3 2Awards 2014

    Splash takes home 1 Gold and 4 Silvers for these projects:

    Gold – NTUC OrangeEye Mobile App (Category: Mobile Applications – Innovative /Experimental)
    Silver - NTUC OrangeEye Mobile App (Category: Mobile Applications – Maps & Navigation)
    Silver – Mount Elizabeth Hospital ( Category: Website Features – User Experience)
    Silver - Mount Elizabeth Hospital ( Category: General Website – Health Care Services)
    Silver - Mount Elizabeth Hospital ( Category: Website Features – Visual Appeal)

    November 2013

    Splash takes home a Silver Award at this year’s W3 Awards for :

    Citi Rewards Card Video
    As part of the revamp for the Citi Rewards Card webpage we created a video to illustrate the USPs of the card.

    We’re stoked that we pick up a total of 6 awards at the 2012 W3 Awards for:

    Citibank Clear 24.7 Video Features (Visual Effects/Motion Graphics)
    Citibank Clear 24.7 Mobile Site – Finance
    Club 21 Fashion Finder – General Website - Fashion
    Club 21 Global Website - Visual Appeal
    Club 21 Fashion Finder – General Website - Fashion
    CapitaStar Mall Rewards Website – Visual Appeal

    The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.awards are announced – Gold, Silver and Bronze. Less than 10% of entries are awarded the Gold standard.

    Receiving over 3,000 entries this year, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide.

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    • What our clients say

    • “It was a ridiculously short timeline with a top-notch creative deliverable as the video would be viewed by Members of the press…Of course you delivered. The final product was outstanding”.

      Nigel Siah,
      Core Cards Head, Citi

    • “Professionalism was exercised and a top-notch technical team who never fails to present ideas workable to resolve problems to take the project forward”.

      Wendy Soh,
      CapitaMalls Asia

    • “The team has really put in a lot of effort and hardwork on our global website revamp. We really appreciate it. Thank you”.

      Jesse Yaw,
      Club 21 Global

    • “ Splash demonstrated high commitment to meet our business requirements and more often than not, proactively offered practical solutions to our problems. It is one of the few agencies I have ever worked with that has a good balance between creative and technical outputs I will not hesitate to continue and recommend (internally) 8rewards services in our upcoming IT related projects”

      Cendro Binarto,
      UOB Personal Financial Services